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tlr online
23-07-07, 16:36
Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, has signed a three-year deal with Double Fusion, the in-game advertising specialists.

The deal covers 10 key Eidos titles, all currently in various stages of development. Advertising will be displayed in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

Frank Sagnier, Double Fusion’s European managing director said: “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”

Source (http://www.uiqo.com/?p=442)

Legend of Lara
23-07-07, 17:05
Does that mean in TR8, Lara will stop and say "I use Gilette Venus."? :p

Reggie
23-07-07, 17:09
Not good news at all. I hate this kind of thing. I'd like to know other people's opinion on this?

The reason I'm not so keen is because it totally detracts from the immersion into the world I'm in at the time. Who wants to be playing TR only to be reminded that Lara is using a certain brand of torch to light things up (lame example but you get the idea). Well not me.

Agent 47
23-07-07, 17:09
Does that mean in TR8, Lara will stop and say "I use Gilette Venus."? :p

no...

she'll just say "because i'm worth it" during loading screens :D

tlr online
23-07-07, 17:20
LOL!

Loading... sponsored by Core Design. :D

nomedo
23-07-07, 17:21
:jmp: Im so happy Eido$ still finds new ways to expand their biggest interest. :) :wve:
although it better not be to compensate for lack of faith in the quality of their upcoming games...!!! :ohn:

Dakaruch
23-07-07, 17:23
:jmp: Im so happy Eido$ still finds new ways to expand their biggest interest. :) :wve:
although it better not be to compensate for lack of faith in the quality of their upcoming games...!!! :ohn:

well said :tmb:

Titanium
23-07-07, 17:25
"Lara falls off a cliff" Have you had an accident which wasnt your fault? :D

Jack Croft
23-07-07, 18:11
10 in development products maybe TR8.

Anyway Eidos it seems like a good move! :wve:

MUN33B
23-07-07, 18:16
Oh lord! :(

Now we'll have Lara surrounded with a trillion adverts. I hope they dont implent it into TR or at least keep it at a low level.

Black Thorn
25-07-07, 20:18
Good! Will the future medipacks have the Bayer (http://en.wikipedia.org/wiki/Aspirin) logo on them?
As long as they'll come with an explanatory leaflet, I'm ok... :D

Mona Sax
25-07-07, 20:23
They're excited about having ads in their games? :confused:

More likely in getting paid for it. There's enough ads on TV already, I don't think we need more in games, which I still primarily consider works of art, not commercial products. Apparently Mrs. Cavanagh doesn't agree.

maximum_123
25-07-07, 20:25
Does that mean in TR8, Lara will stop and say "I use Gilette Venus."? :p

no...

she'll just say "because i'm worth it" during loading screens :D

LOL!

Loading... sponsored by Core Design. :D


:vlol: All of you just made my day :hug: :vlol:

Sara Croft
25-07-07, 20:34
They're excited about having ads in their games? :confused:

More likely in getting paid for it. There's enough ads on TV already, I don't think we need more in games, which I still primarily consider works of art, not commercial products. Apparently Mrs. Cavanagh doesn't agree.
Oh come on. How fun wouldnt it be, going up from the water hearing Lara say "Because im worth it!" while taking an hour to wash her hair and shave her legs. And lets not forget her beautiful eye-lashes "Maybe she's born with it, maybe its maybelinne!"
:p
I think its fun with ads in games.
Lara wearing chanel and stuff:p Come ooon! xD
Okay.. Im overreadcting, but ads are fun anyway IMO. :D

MiCkiZ88
25-07-07, 20:50
Oh come on. How fun wouldnt it be, going up from the water hearing Lara say "Because im worth it!" while taking an hour to wash her hair and shave her legs. And lets not forget her beautiful eye-lashes "Maybe she's born with it, maybe its maybelinne!"
:p
I think its fun with ads in games.
Lara wearing chanel and stuff:p Come ooon! xD
Okay.. Im overreadcting, but ads are fun anyway IMO. :D

Oh lol.. with legend I could actually picture that. The set is in ghana waterfall.. Lara gets up from the water and does the thing with her hair.. :p

Good for Eidos I suppose.. More urban city levels for us in TR..