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tlr online
16-06-03, 23:38
Outsourcing games specialists Babel Media's refocused creative services department has landed its first coup with recent movie blockbuster Johnny English. The company has provided DVD-ROM content for the upcoming DVD release in conjunction with The Pavement, a London-based DVD production and design company. The film to date has grossed box office receipts of $109.3 million.

Babel has produced several exciting interactive features for the DVD-ROM section of the DVD. These include graphics, downloads and interactive elements including games and quizzes. The news comes after Babel recently rebranded its creative arm by bringing in Clare Maddalena to jointly head the department with fellow-manager Dominic Mason.

The newly formed department comprises iTV game development, web design, online marketing, print, audio, editorial, TV commercials and DVD-ROM content. Babel recently hired well-respected fanzine editor Dan Croucher as lead iTV games designer and has signed deals with a number of major companies.

"Babel is now firmly positioned as a global services company and we've revamped our creative skills to reflect this. We have some of the best creative talent in the industry and being associated with a strong brand such as Johnny English underscores our reputation," said Paul Munford, Communications Director at Babel.

The Pavement was commissioned by Universal Pictures to produce and design the Johnny English DVD menus and added value content. Babel was brought on board by The Pavement to produce the interactive ROM games in keeping with the look and feel of the menus and the film itself.

"The game briefs were to be like cereal toy surprises and the end result exceeded this - they were fun, often challenging and the client was pleased with them. I'm looking forward to seeing the whole DVD to see all of our work sewn together," said Kristen O'Sullivan, Director at The Pavement.