View Full Version : Britney Spears to Develop Arden Line

12-03-04, 18:53
NEW YORK - Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics, the company said Friday.

Spears' first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is "personally involved" with all aspects of developing the product.

On Thursday, Elizabeth Arden posted a loss of $11.1 million for the fourth quarter due to restructuring and debt-reduction costs. But sales for the quarter surged 26 percent, helped by new products and the weak dollar.

In midday trading, shares of Elizabeth Arden were at $22.36, up 16 cents, or 0.7 percent, on the New York Stock Exchange.