View Full Version : Pink is the new black!
In one of the books you can read in Lara's home, it says "pink is the new black".
Is this a nod (or a reply:p) towards some fans "dislike" of Legend Lara, and calling her "Barbie" and such? Or am I reading into it too much?
It's an interesting easter egg.
It could be a reference to Legend's revival of the series and lifting it from it's 'darker days' i.e. AoD.
Another example could be in Legend, when Lara is in Ghana and the boulder starts to roll towards her and Zip asks 'you hear something'. Lara replies 'I feel something'. I always thought that may have been a little mickey-take of AoD and the 'I feel stronger now' fiasco.
^I really hope they wouldn't be that disrespectful.
This is the sentance that bothered me the most in the whole game :(
This is the sentance that bothered me the most in the whole game :(
yeah ditto
It's the most unTR-ish line in the whole existence of Tomb Raider.
It could be a reference to Legend's revival of the series and lifting it from it's 'darker days' i.e. AoD.
Wow! That's insightful!
I just thought it was an in-game hint to the unlockable Pink Legend outfit! :D
Where is the book, i have never heard this line before.
i thought that line was pretty stupid. who puts that in a TR game, seriously.
Where is the book, i have never heard this line before.
in her bedroom, to the right of her bed.
Chris.Talg0
22-01-08, 05:08
that line is false in every way. (imo)
Tomb Raider Master
22-01-08, 10:03
I don't have the finest idea what on earth did CD refer to with that sentence. I just hope it's not what we think it is...
I don't know, sounds pretty ironic to me. Maybe whoever put that in the game wasn't too happy with barbiefications like pink outfits.
Orionvalentine
22-01-08, 11:04
I like it, I think that it is rather funny.
Maybe it's just amusing, with no underlying messages. Who knows?
Tomb of Legends
22-01-08, 12:54
Uh Im lost, what is everyone getting worked up about?
Maybe that's a nod to the fans who don't like the pink, girly outfits. Who knows. In that case we at least know they listen to us.
Shrantellatessa
22-01-08, 13:05
This is from the website of the University of Pennsylvania:
"The phrase is commonly attributed to Gloria Vanderbilt, who upon visiting India in the 1960s noted the prevalence of pink in the native garb. She declared that "Pink is the new black", meaning that the color pink seemed to be the foundation of the attire there, much like black was the base color of most ensembles in New York."
and
"In the swinging '60's, Gloria Vanderbilt visited India. Everybody was wearing wild colors, but there was lots of pink. She said "Pink is the new black." It's now a fashion cliche: "_________ is the new black," which changes every year."
Clicky (http://itre.cis.upenn.edu/~myl/languagelog/archives/003981.html) to read the whole article and another clicky (http://en.wikipedia.org/wiki/Gloria_Vanderbilt) to know more about Gloria Vanderbilt :)
It puzzles me why CD would even think of putting that sentence in a TR game.
Orionvalentine
22-01-08, 13:28
It puzzles me why CD would even think of putting that sentence in a TR game.
Cause they can :P
Lara's home
22-01-08, 13:59
Its a funny line. I like it. :]
And its funny with small nods to previous games.
What people can complain about is actually depressing.
:hea::hea:Well!I never catched the meaning of this
I don't care about that line.
And why would pink only be for girls and barbie and all that stuffs? It's a colour for god sake.
Then Lara can't wear green, black, blue or brown etc.. Cause that's for guys and
Action man.
:p
(BTW. Don't take this post too serious. But still this true. Pink is a colour and has nothing with Barbie to do)
cococomics_pres
23-01-08, 02:06
It could be a reference to Legend's revival of the series and lifting it from it's 'darker days' i.e. AoD.
Another example could be in Legend, when Lara is in Ghana and the boulder starts to roll towards her and Zip asks 'you hear something'. Lara replies 'I feel something'. I always thought that may have been a little mickey-take of AoD and the 'I feel stronger now' fiasco.
Wow haha I never thought of it that way, but I was left scratching my head at the fact that Lara had a BOOK in her house that said pink is the new black.
Ward Dragon
23-01-08, 02:20
From the instant I heard that line in the game, I took it to mean that pink = Legend (due to all of the "barbie" insults about Lara wearing pink) and black = AOD (due to all of the complaints about it being dark and Lara being gothy). So I interpretted that line to mean that Legend has replaced AOD. I like AOD and I hate Legend, but I was really amused by that line because it seems clever to me. If only the "jokes" in Legend had that degree of subtlety and symbolism, I might not have been so aggravated while playing it :)
just*raidin*tomb
23-01-08, 04:58
This is the sentance that bothered me the most in the whole game :(
serously!:mad: What the crap! Now she even sounds like a model:mad:!
Pink. Black. Two different colours.
What the hell were you thinking in the first place?
So many stupid people! :cen:
Melonie Tomb Raider
24-01-08, 06:57
Lara has fashion books. :vlol: :p
KurtisLonely
24-01-08, 07:01
This is the sentance that bothered me the most in the whole game :(
ditto :(
navinloveslara
25-01-08, 14:10
This is the sentance that bothered me the most in the whole game :(
Yeah, me too. Kinda gave me the shivers.
From the instant I heard that line in the game, I took it to mean that pink = Legend (due to all of the "barbie" insults about Lara wearing pink) and black = AOD (due to all of the complaints about it being dark and Lara being gothy). So I interpretted that line to mean that Legend has replaced AOD. I like AOD and I hate Legend, but I was really amused by that line because it seems clever to me. If only the "jokes" in Legend had that degree of subtlety and symbolism, I might not have been so aggravated while playing it :)I kind of saw it the same way. I instantly thought the developers were having a dig at all the Barbie-raider comments but especially the pokes about giving pink outfit options in Legend. Pink Legend outfit, etc.
But I didn't think the Black referred to AoD (because "X is the new black" is such a common phrase, it didn't need that extra reference to work). I thought they were just thumbing their noses at us lot, like - :p:p:p:p:p:p
I did smile slightly.
And I agree with you, a bit of subtlety there if indeed that is what they meant.
kryptonite23
26-01-08, 04:51
Pink is very dissimilar from black because black is for wild things while pink is for mild ones. ;)
Moon-Safari
26-01-08, 19:22
It's CD showing us whose boss.
serously!:mad: What the crap! Now she even sounds like a model:mad:!
lke a model? u mean like barbie? :p
I think it's something to do, with Lara's Pink outfits ;)... But I can't see problem,
in Lara wearing Pink outfits :confused:, I like her in it... It is something like parody for me...
Someone like Lara, and wearing Pink outfits, she is strong woman, and she wears Pink outfits :p - LOVE IT :cln:!
AM I the only one that sees a lot of problems in lara wearing pink outfits? ANd in lara being turned into a fashion victim?
ajrich17901
26-01-08, 20:37
AM I the only one that sees a lot of problems in lara wearing pink outfits? ANd in lara being turned into a fashion victim?
No ur not i think she looks like a weirdo in pink its not lara, cd have made her look like an idiot. Im sorry but this is the way i feel anymore. Old lara is dead, Barbie raider is alive and kickin
GOD I WANT AOD BACK
AM I the only one that sees a lot of problems in lara wearing pink outfits? ANd in lara being turned into a fashion victim?
You are not only one. But still, it is better than Lara being hobo...:vlol:
ajrich17901
26-01-08, 20:39
;2442268']You are not only one. But still, it is better than Lara being hobo...:vlol:
Hobo? O.o thats new
;2442268']You are not only one. But still, it is better than Lara being hobo...:vlol:
whats a hobo? BTW nothing is worse then something pink.... unless an extremely hairy fat straight man dressed up in pink
ajrich17901
26-01-08, 20:44
whats a hobo? BTW nothing is worse then something pink.... unless an extremely hairy fat straight man dressed up in pink
or dressed as sailor moon dont forget that -__-;
nah what I said is worse. Have you seen such a guy puttting lipgloss on? *shuders*
I can't see any problem with pink. Pink is colour like any others :confused:... Everyone wears pink :).
So what's problem with Lara wearing pink colour? Hmmm...:yik:
;2442307']I can't see any problem with pink. Pink is colour like any others :confused:... Everyone wears pink :).
So what's problem with Lara wearing pink colour? Hmmm...:yik:
Not true. Poeple who respect themselves dont wear pibk :p I dont wear pink. Nor should lara. It doesnt suit her. She has always beena tom boy :p
Not true. Poeple who respect themselves dont wear pibk :p I dont wear pink. Nor should lara. It doesnt suit her. She has always beena tom boy :p
Oh please not...:vlol: Lara is beautiful in everything...:cln:
;2442307']... Everyone wears pink :).
I indeed wore pink once... when I was 10.
Not everyone wears pink... pink is the symbol of girls and love and it's the last thing I thought I'll see Lara wearing...
I indeed wore pink once... when I was 10.
Not everyone wears pink... pink is the symbol of girls and love and it's the last thing I thought I'll see Lara wearing...
yes! its so disturbing to watch someone dressed up entirely in pink shoot at mercenaries :pi: Its just dumb! ANd they are degrading lara in my eyes by creating plain recolours of the main outfits even in pink just so that there are more and more outfits! this is so girly! :p am aware of the fact that I am a girl but I am a girl wo doesnt even eat anything that is pink
I indeed wore pink once... when I was 10.
Not everyone wears pink... pink is the symbol of girls and love and it's the last thing I thought I'll see Lara wearing...
Okay, thanks for nice note...:rolleyes:
;2442333']Okay, thanks for nice note...:rolleyes:
Did I say anything insulting? *confused*
I think xmas is a guy who wears pink and we insulted him :pi:
Did I say anything insulting? *confused*
No, but all this "pink is the symbol of girls and love and it's the last thing I thought I'll see Lara wearing..." is too much lecture for me...;)
I think xmas is a guy who wears pink and we insulted him :pi:
Exactly, 'cause pink is the new black :p!
;2442344']
Exactly, 'cause pink is the new black :p!
I WAS RIGHT! :D lol no nothing will ever replace black. Ever heard of the expression: every gal should have a little black dress? well this will never be replaced with a pink dress. if you go dressed like princess bubble gum to a formal cocktail then you weill be started liek an idiot! :p
I WAS RIGHT! :D lol no nothing will ever replace black. Ever heard of the expression: every gal should have a little black dress? well this will never be replaced with a pink dress. if you go dressed like princess bubble gum to a formal cocktail then you weill be started liek an idiot! :p
Gal? Hmmm, who it could be :vlol:... But to be honest it has absolutely nothing to do,
with our dear Miss Croft, right? Stop it... I am tired of all these arguments for now...;)
;2442369']Gal? Hmmm, who it could be :vlol:... But to be honest it has absolutely nothing to do,
yes it des. Lara isnt girl - she is buff and strong and isnt afraid to be sexy and feminine. and this cant be achieved by wearing pinl. people in pink can look either disturbing or cute. lara should be neither
just*raidin*tomb
26-01-08, 21:09
lke a model? u mean like barbie? :p
Well, yea that would make more sense;). But that is just a stupid line! Are they mental?:confused:
its not like lara meant it she was just reading it from a book.
It's the most unTR-ish line in the whole existence of Tomb Raider.
*sigh* now even words can be "unTR-ish".
Not true. Poeple who respect themselves dont wear pibk :p I dont wear pink. Nor should lara. It doesnt suit her. She has always beena tom boy :p
I wear pink very often. And just because you don't like pink you shouldn't post offensive posts.
And pink doesn't have anything with girls, Barbie, fashion or models to do.
Some people like pink. Face it.
Well, yea that would make more sense;). But that is just a stupid line! Are they mental?:confused:
No, just runaways from the madhouse :p
*sigh* now even words can be "unTR-ish".
It's a sentence. And yes.
It's common for *any* women to care about looks. It's anthropology. I believe this phrase is there to reinforce the double edge why Lara is so attractive: she's a whole woman in every aspect, *and* she escapes from the horrid social-cultural cliches being brave, temperamental and strong.
That phrase is, as noted, pretty common and famous, like "first things first" or "Hasta la vista, Baby". It's there to make it noticeable that Lara is not only interested in archeollogy and history. It's like "this is a fashion book", and it's besides the bed, so Lara is also pretty insterested in fashion, IMHO. It humanizes Lara, and I like it.
I find really funny the concept of "TR-ish", most of all 'cause it's completely subjective. That's why I find it so funny to classify stuff in "TR-ish" and "Non TR-ish". Something can feel "TR-ish" for you, and maybe not for me. And something may feel "TR-ish" for me, and not for you. It depends on how you enjoy the series, or your tastes, or whatever. To me, the joy of TR games is that none of them are original at all, but a mix of nice stuff from previous games. That's the key to its success: it's a very good mixture.
But, as I've said many times, the main problem is "it's not made by Core, so it's crapo" ;)
It's a sentence. And yes.
Sentances are made of words and it wasnt a question so you dont have to answer. It was just a sigh of disapointment.
It's a sentence. And yes.
It's VOICED :| And yes.
I wear pink very often. And just because you don't like pink you shouldn't post offensive posts.
And pink doesn't have anything with girls, Barbie, fashion or models to do.
Some people like pink. Face it.
Didt you see the tongue smiley after the post? somepoeple cant take jokes! WHy do you rush off into defence system :rolleyes:
lol! in my eyes lara doesnt wear pink. can you honestly imagine her raiding toombs, jump chasms and fight dinosaurs dressed with something that looks as if she stole it out of telletubies?
Its ok for people tio like pink. but its not ok to lower lara in any fan's eyes liek that
Lara is hardcore. She wears serious clothes without colour preference, but pink is.... Erm... Pink isn't anything you can wear in a tomb and wanting not to be spotted by someone... I think she should wear simple, darker clothes, but not ones that shout out "eternal love and peace for all xx" :p
Didt you see the tongue smiley after the post? somepoeple cant take jokes! WHy do you rush off into defence system :rolleyes:
lol! in my eyes lara doesnt wear pink. can you honestly imagine her raiding toombs, jump chasms and fight dinosaurs dressed with something that looks as if she stole it out of telletubies?
Its ok for people tio like pink. but its not ok to lower lara in any fan's eyes liek that
Yes I can imagine Lara wear pink when raiding tombs. Do you think a colour will make any change how she raid tombs? And they made the outfit cause some people like pink. If people don't like it then they should ignore it.
And sorry for misunderstanding your post. (Not notice the smiley)
Didt you see the tongue smiley after the post? somepoeple cant take jokes! WHy do you rush off into defence system :rolleyes:
lol! in my eyes lara doesnt wear pink. can you honestly imagine her raiding toombs, jump chasms and fight dinosaurs dressed with something that looks as if she stole it out of telletubies?
Its ok for people tio like pink. but its not ok to lower lara in any fan's eyes liek that
Sorry, but maybe I am stupid 'cause I wear pink, but this wasn't funny at all :(...
And in your eyes maybe, but in ours yes :)... And YES, I can't see any problem,
with raiding tombs with Pink, PINK (Is... like any other colors ;))...
EDIT: Goodbye...
I'm not saying people shouldn't wear pink, nor is anybody else... I'm saying pink isn't Lara's colour FOR ****NESS SAKES :rolleyes:
I think Lara in pink is a little OTT, but I like them also.:o
.:ton:If you don't like them, don't wear it ingame, simple/
It's just scary that CD put something like that in her wardrobe :rolleyes: Anyway(z) Bye(z) Me Goe(z) To BED! :p Ok, I'm weird, that's why you love me.. Two men walk and they laugh at the third... ha. :pi: Good night all :wve:
Yes I can imagine Lara wear pink when raiding tombs. Do you think a colour will make any change how she raid tombs?
YES I do. i dont know if you have noticed but in games outfits arent picked randomly they are picked to reflect the game's surroundings and feeling. And f course the colours fit the urroundings' colours. Otherwise it spoils it.
When Lara starts a moission raiding tombs in the pink planet of the purple fluffy puppies - let me know
And YES, I can't see any problem,
with raiding tombs with Pink, PINK (Is... like any other colors ;))...
Do you draw?
YES I do. i dont know if you have noticed but in games outfits arent picked randomly they are picked to reflect the game's surroundings and feeling. And f course the colours fit the urroundings' colours. Otherwise it spoils it.
When Lara starts a moission raiding tombs in the pink planet of the purple fluffy puppies - let me know
Do you draw?
Ok I guess you have right. But I still love pink.:p
And yourlast comment. It was Xmas who said that and not me. But you put my username in the quote.:p
hmmmmmmm strange. i dont remember putting your username there :confused:
KurtisLonely
26-01-08, 21:41
edit: nvm.... :p
Nw, please be wise and ignore it, don't start fights or something
I was being wise I think I proved my point mitch ;)
BTW I like arguing about things I now I am right in :p but wht else is new lol
Again, the sentence has nothing to do with wearking pink in concrete. It's a made-up, catch phrase about "fashion". Its meaning is "Lara is interested in fashion".
lara interested in fashin is very disturbing. I dont want to turn her into a fashion victim :(
Again, the sentence has nothing to do with wearking pink in concrete. It's a made-up, catch phrase about "fashion". Its meaning is "Lara is interested in fashion".
how stereotypical. Toby Gard said when he was making her, she was the complete opposite of the stereotype: female, strong, tomboy, feminine, guns, protagonist, psyco, and tough.
now she just goes along with it, emotional, caring, wears pink, likes fashion...oh and she has guns and raids cuz she's Lara...
what a train wreck. i hope Underworld Lara will be more like classic lara.
She is a woman, for god sake. So you find it normal that she has a nice haircut and wears nice makeup, but find horrible that she is interested in fashion? It's the same thing.
Or maybe you'd rather have her in a camouflage torn suit with shaven head and muscular arms, like a female John Rambo? ;)
She is a woman, for god sake. So you find it normal that she has a nice haircut and wears nice makeup, but find horrible that she is interested in fashion? It's the same thing.
Or maybe you'd rather have her in a camouflage torn suit with shaven head and muscular arms, like a female John Rambo? ;)
so a woman has to be interested in fashion/makeup or she's too masculine and manly?
classic lara didnt care about fashion, didnt wear makeup, and portrayed attractive woman. thats what she's suppose to be. not some girly, overemotional "pink is the new black!" kind of woman.
Lara's home
27-01-08, 11:05
how stereotypical. Toby Gard said when he was making her, she was the complete opposite of the stereotype: female, strong, tomboy, feminine, guns, protagonist, psyco, and tough.
now she just goes along with it, emotional, caring, wears pink, likes fashion...oh and she has guns and raids cuz she's Lara...
what a train wreck. i hope Underworld Lara will be more like classic lara.
I can't believe that this is even something to complain about. Whats wrong about wanting to look good now?
It is not stereotype at all. Im quite innterested in what I wear and im a guy! :eek:
Classic Lara didn't hace any interest except catching the bad guy. She was rather ugly in TR4-5 too. In AoD she got more of a 'fashion' sense and they kept it like that in the new games.
i didnt say "wanting to look good is bad", who doesnt want to look good? she just wasnt one for makeup/fashion.
classic lara raided tombs for sport. i also think she was ugly in TR4/5. in AOD it was more modern/urban, but she wasnt so into fashion/makeup as she is now. they still kept that same character/tomboyish/feminine. now they just made her like every other woman and game character.
kryptonite23
27-01-08, 11:50
AM I the only one that sees a lot of problems in lara wearing pink outfits? ANd in lara being turned into a fashion victim?
You are not alone ;)
I can't believe that this is even something to complain about. Whats wrong about wanting to look good now?
It is not stereotype at all. Im quite innterested in what I wear and im a guy! :eek:
Classic Lara didn't hace any interest except catching the bad guy. She was rather ugly in TR4-5 too. In AoD she got more of a 'fashion' sense and they kept it like that in the new games.
Exactly my thoughts. Lara in AOD wears makeup and her clothes match. The denim jacket and pants were fashion in 2003. Just check old magazines. But oh, AOD is by Core so I guess it's right ;)
But why care? Anything added by Crystal Dynamics seems to be like heresy! :vlol: Kill the heathens!!! :D
Seriously, guys, I think we are getting way too bored to discuss the smallest detail. She likes pink. She likes cats or peanuts. How is that important? The game is about jump and run and take objects, solve puzzles and kill nasties. How is something like a random sentence that important? Next thread: "There's a black pixel in a texture in a wall in the mansion!! CD suxxxxx!!!!1" ;)
Again, we are getting too bored. We better replay some of the games :D
I think CD copied that sentence from America's Next Top Model Tyra Banks...
It's common for *any* women to care about looks. It's anthropology. I believe this phrase is there to reinforce the double edge why Lara is so attractive: she's a whole woman in every aspect, *and* she escapes from the horrid social-cultural cliches being brave, temperamental and strong.
That phrase is, as noted, pretty common and famous, like "first things first" or "Hasta la vista, Baby". It's there to make it noticeable that Lara is not only interested in archeollogy and history. It's like "this is a fashion book", and it's besides the bed, so Lara is also pretty insterested in fashion, IMHO. It humanizes Lara, and I like it.
I find really funny the concept of "TR-ish", most of all 'cause it's completely subjective. That's why I find it so funny to classify stuff in "TR-ish" and "Non TR-ish". Something can feel "TR-ish" for you, and maybe not for me. And something may feel "TR-ish" for me, and not for you. It depends on how you enjoy the series, or your tastes, or whatever. To me, the joy of TR games is that none of them are original at all, but a mix of nice stuff from previous games. That's the key to its success: it's a very good mixture.
But, as I've said many times, the main problem is "it's not made by Core, so it's crapo" ;)
You know I was agreeing with you until you started with this nonsense. Please get over yourself. Core defined what is or isn't TR. Obviously CD is still figuring out how to make a proper TR. And while the outfits aren't TR-ish, they are one of the nice features that CD added that do a lot to attract younger players.
If you don't like Lara in pink, then don't put her in a pink outfit.
However, I know that I could kick most of your asses no matter what color I'm wearing. It's not my favorite color but I wear pink sometimes because it actually looks good on my skintones.
Minty Mouth
28-01-08, 11:13
I always assumed it was a referance to laras Lighter attitude compared to AoD (Legend Lara being Pink and AoD lara being Black, in this case)
From Wiki New Black (http://en.wikipedia.org/wiki/The_new_black):
Because the phrase is so familiar, it is now sometimes used in absurd contexts as a signifier (http://en.wikipedia.org/wiki/Sign_%28semiotics%29) instead of as a metaphor (http://en.wikipedia.org/wiki/Metaphor).
Further it has significance in current programming language development:
http://awis.blogspot.com/2007/10/beyond-new-black.html
and http://awis.blogspot.com/2007/10/this-post-is-new-black.html
and Design : http://www.neublack.com
It could simply be an inside joke from the programming department.
Not only that, it could mean that they realize that their fanbase is not just teenage testorone-filled boys, it could be acknowledging the female fanbase of Tomb Raider, which is a positive thing, for proof check this out:
Pink -- 'the new black'
By MARYLYNNE PITZ
Pittsburgh Post-Gazette
2006-04-18 00:00:00
The color we associate with infant girls' nurseries has become a star, baby _ a glittering, center-stage player that has stepped far beyond its bit part as a ruffle or flourish.
Pink is spreading amid traditional team colors in hockey arenas and baseball bleachers as more and more female fans grab up sports regalia marketed just for them.
Whether it's a candy-pink Razr cell phone or a pink-and-white fitted NASCAR shirt, women and teenage girls are buying sportswear, jewelry, sneakers, furniture, kitchen appliances, electronics and even furs in this shade. It's even spread to wine, where Australia's Yellowglen winery is marketing to women its brand Pink in standard wine bottles or purse-sized miniatures called Pink Piccolos.
"We're saying pink is the new black," said Mike Gatti, executive vice president of the Retail Advertising & Marketing Association in Washington.
Sportswear designed specifically for female fans began arriving in 2003, the year a black-and-white Pittsburgh Penguins hockey jersey was specifically made for the female silhouette, said Karen Ford, merchandise manager for Aramark.
"Prior to that time, it was all unisex," she said.
"It's unbelievable how long it took people to realize that women's shapes weren't unisex shapes or men's shapes," said Ford.
The marketing of team sportswear to women, Ford estimated, has generated an additional 15 percent to 20 percent more revenue.
Women's reaction to pink has not always been so rosy.
Fifty years ago, in fact, the color bombed as a marketing tool when Dodge tried to sell women its pink LaFemme car, complete with matching rosebud floral interior and rose leather handbag.
But now, "Pink has become as ubiquitous as black," said Constance White, style director for eBay in New York City. "Who would have thought that?"
Pink's recent rise in popularity, White said, began in the late 1990s when Tom Ford used it in fashions he designed for Gucci.
"Tom used it not only in the same way one would use black, in blouses and pants _ he also used it in embellishments, say, on jeans. He used it in menswear," she recalled.
The second-biggest influence came from urban rappers of the hip-hop culture. "You could never wear pink. That just wasn't cool. When hip-hop embraced pink, that gave it the imprimatur of cool," White said, adding: "I know that a couple of the people in the rap world have had their cars customized in pink."
The color spread to jewelry, and the competitive worlds of racing and athletics took notice, too.
Susan Rothman, vice president of consumer products for the NFL, said the organization's revenues from selling women's merchandise tripled between 2003 to 2004 and doubled between 2004 and last year.
"By far, our most important color has been pastel-pink," Rothman said.
NASCAR also is seeing rapid sales since it introduced products for women.
"Women are the fastest-growing part of our fan base," said Scott Warfield, manager of public relations for the Charlotte, N.C., division of NASCAR, adding that sales of NASCAR sportswear to them has grown fivefold in the past five years.
"Forty percent of the NASCAR fans are women. They want to have outfits that not only fit but are also a little bit fashionable," Warfield said, adding that by August, female NASCAR fans will be able to buy pumps with tiny spinners for $99 a pair. The shoes are from a company called Genius Fashion, which also will sell NASCAR-themed Western-style boots.
At the more affordable end of the scale are racing shirts, skirts and hoodies _ many in pink _ available at www.trackcouture.com. Co-founders Lisa Maria Heros and Diane Kathleen Smith of Memphis, Tenn., designed the clothes after they were given track outfits that didn't suit their fashion sense. They started their online business about two months ago.
Kenny Gamble, senior director of merchandising for Reebok, oversees its product lines for the NFL.
About four years ago, the NFL compiled research and "identified women as major consumers of their brands," Gamble said. The NFL gave Reebok an exclusive license to make team jerseys and head gear.
"Reebok decided to design our products with women in mind as it related to fit, color and how the product functions."
White believes that pink may be peaking. But it's opened the door to other pastels.
"Lavender is becoming popular," she said, especially in blouses for women, along with pastels such as baby-blue and mint-green.
(Marylynne Pitz may be reaced at mpitz(at)post-gazette.com.)
Minty Mouth
28-01-08, 11:59
^Interesting Myrmaad. Alot to read though!
The_Terminator
28-01-08, 13:56
However, I know that I could kick most of your asses no matter what color I'm wearing.meow rrroooowwwwrrrr! :ton:
Running, strength training with weights, core conditioning, boxing/kickboxing with a heavy bag, and bicycling are among my favorite exercise regiments.
I'm slightly out of my target range at the moment but it never takes me longer than a couple of weeks to be back in top form.
The_Terminator
28-01-08, 14:06
and humble to boot?!!
wow, too bad you're already married!
and humble to boot?!!
Call me confidant, or hardheaded! :D
The_Terminator
28-01-08, 14:27
Well, you do personify "Pink is the New Black" :D
and to get this thread back on track, I think that "pink is the new black" is a funny line for the game, the developers have a sense of humor, and I'm bewildered at how people read into things.
She could've said. "there's a sports bra sale at Sports Authority" and it would've been just as funny.
...or funnier.
LOL, I find it rather amusing! :D
hee hee!
Or "Heiress-Adventurer Lara Croft makes Mr. Blackwell's worst dressed list again this year."
"pink is the new black" is a funny line for the game, the developers have a sense of humor, and I'm bewildered at how people read into things.
Bingo!
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