View Full Version : "Shrek 3" Swamped Until 2007

11-12-04, 01:35

By Sarah Hall

Bad news for Shrek fans--a certain green ogre will not be emerging from his swamp anytime in the near future.

On the heels of Pixar and Disney's decision to push back the release of Cars from November 2005 to June 2006, DreamWorks announced Wednesday that Shrek 3 would be postponed from a November 2006 opening to May 2007.

Both animation companies indicated that the changes in the release dates of the family-friendly flicks meshed better with the schedules of their target audiences--namely kiddies, who are out of school in the summer and therefore have more free time to take in a movie.

Rolling back the release date also means that the Shrek 3 DVD (complete with the inevitable added features) will come out right in time for holiday gift shopping.

It's a formula that's worked monstrously well in the past for DreamWorks--both previous Shrek films were released in May and went on to gross combined box office receipts of more than $708 million.

"The sheer magnitude of the Shrek franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders," DreamWorks Animation CEO Jeffrey Katzenberg said in a statement.

But before parents everywhere fret about what they're going to do come fall when there's nothing kid-oriented in theaters, DreamWorks already has plans for Shrek 3's vacated slot.

Flushed Away, the story of a rat who gets flushed down a toilet and has to learn a new way of life, will now bow in November 2006. Prior to that opening, DreamWorks will release Madagascar in May 2005, Wallace & Gromit: Tale of the Were Rabbit in October 2005 and Over the Hedge in May 2006.

Pixar, on the other hand, will not have a film in theaters for 18 months, as a result of parking Cars until 2006.

The studio's next project, currently untitled, is slated for a 2007 release date that will likely fall in the summer, which could put it into competition with Shrek 3; however, no release date has been finalized.

Shrek (Mike Myers), Fiona (Cameron Diaz) and Donkey (Eddie Murphy) may also find themselves waging box office battle against Spidey (Tobey Maguire)--Columbia Pictures' Spider-Man 3 is set for a May 4, 2007 release.

11-12-04, 09:18
Hmm...May 2007!? Money plays a lot here... http://www.tombraiderforums.com/images/smilies/privateeye.gif

11-12-04, 11:08
That's a loooong time... http://www.tombraiderforums.com/images/smilies/clown.gif

Marcus T
11-12-04, 18:32
Well, at least it's coming http://www.tombraiderforums.com/images/smilies/thumb.gif

the croft woman!
11-12-04, 20:51
just the fact that a 3rd one is gonna be made is news to me!

11-12-04, 20:57
Exactly. As long as you don't count down or think about it everyday, time will pass really soon. I counted down almost everyday before AOD and COL came out and felt awful, waiting and waiting. :(

Marcus T
12-12-04, 12:39
Indeed, that's just the trick.. it's a little like keeping eye on the watch during new years eve. When you know something's coming, it's hard not to keep tabs on it.