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TheEveningStar
31-01-04, 16:47
Yahoo.com

http://us.news2.yimg.com/us.yimg.com/p/afp/20040106/capt.sge.tpc41.060104165059.photo00.default-314x384.jpg

CCE Steers Spears Tour Toward New Audience
By Susanne Ault

LOS ANGELES (Billboard) - On her previous two albums, Britney Spears hopped between G- and PG-13-rated pop.

But her latest Jive release, "In the Zone," is such a leap into adult territory -- including an arguably R-rated masturbation song -- that Clear Channel Entertainment has had to market Spears' latest tour to new audiences.

Steering away from families with kids and toward teens and young adults has slowed down the ticket-sales pace for Spears' upcoming spring Onyx Hotel tour, CCE senior VP of touring Bruce Kapp believes.

"Britney needed to reinvent herself," Kapp says. "She couldn't stay where she was in terms of teeny bop and really young kids. The question, Are people going to accept that?"

Spears sold out many of her arena and amphitheater shows for her 2000 and 2001-02 tour rounds, often in one day. Concerts West, now AEG Live, promoted her 2002 series, and CCE handled her 1999, 2000 and 2001 tours.

Kapp expects most of the 25 shows taking place March 2-April 10 to sell out venues' 13,500-seat-average capacities. But that process has not been as quick as in the past. By the end of January, Spears' March 25 show at the Jacksonville (Fla.) Veterans Memorial Arena had sold 5,500 tickets. The Rose Garden in Portland, Ore., and the Pepsi Center in Denver had hit 7,000 in sales for their respective March 11 and March 15 concerts.

In some quarters, however, tickets are moving quickly, in part because of Spears' tabloid tendencies, such as her quickie Las Vegas wedding/annulment.

"She's gotten so much face time outside the music industry that people are intrigued by it and want to come out and see what she's doing," says Sean Saadeh, director of booking and marketing at the San Diego Sports Arena, which presents Spears March 2. Tickets for that show were almost sold out at press time.

To market to the teen/young adult crowd, CCE has been sending localized, Flash-animated e-mails to about 2 million people in its database that fit that audience description. At present, CCE is bouncing ideas off local radio stations to create promotion campaigns as dates near in each market.

"We're not looking at the Mickey Mouse Club fans anymore. Parents aren't buying," CCE director of tour marketing Tommy Ginoza says. "We're going after high-school- and college-aged women and men -- the kids who have now grown up."

Ticket buying has been delayed as fans figure out where they stand with the racier Spears, many arena managers say.

"My niece who saw Britney the first time along is no longer interested. is now after an entirely different demographic," says Steve Hyman, GM for the Mark of the Quad Cities in Moline, Ill., which hosts Spears March 18.

In 2000, the Mark sold out its Spears tickets hours after they went on sale, he recalls. Right now, the ticket count for its upcoming 10,600-seat show is 6,200.

Hyman also notes that Spears' current teenage/college-aged fan demographic is typically a last-second ticket purchaser.

"There is no sense of urgency with this demo to buy tickets three months out for an event," Hyman says. "But look at the discretionary income. Some might be only able to set aside $10 each month ."

---End of article----

Seem like things aren't going well for her this year. Well, I stil wish her the best. She must have a lot of stress over her right now.

LCAJfan214
31-01-04, 21:56
Haha!!!

TheEveningStar
31-01-04, 23:27
Originally posted by LCAJfan:
Haha!!!Don't be mean :( . Is tough being an artist and not saling what you expected :( . Why don't you like her? :confused:

LCAJfan214
01-02-04, 00:01
Sorry. No offense but I just don't like because she seems to always show off.

MizzXCroft
01-02-04, 00:13
I'm not surpriset to hear that. Sooner or later no one's gonna be paying attention to her if she keeps her "new image".

croft28
01-02-04, 02:46
Actually her tour is selling rather well in most cities throughout the U.S, she is especially selling good in the U.K and Europe as well.

The main reason for some sale drops is because her younger audience arent as big anymore, she has more of an older crowd now.
Her new mature sound and look arent exactly kid friendly, thank god, she needs to branch out.

croft28
01-02-04, 02:51
Originally posted by Bad Azz Croft:
I'm not surpriset to hear that. Sooner or later no one's gonna be paying attention to her if she keeps her "new image".Why?.....whats wrong with her new image?...more skin?...she's writing more about her sexuality?.....thats all.
Alot of people have embraced her new sound and are glad she isnt singing about high school and dating sweet boys.
People grow up.
Look at Christina Aguilera, her image is even worse, and she's doing fine.

TheEveningStar
01-02-04, 14:10
Originally posted by croft28:
Actually her tour is selling rather well in most cities throughout the U.S, she is especially selling good in the U.K and Europe as well.

The main reason for some sale drops is because her younger audience arent as big anymore, she has more of an older crowd now.
Her new mature sound and look arent exactly kid friendly, thank god, she needs to branch out.Really, I'm glad that is going good for her in the UK.