View Full Version : From three blades to five?!?

24-10-05, 18:43
This is kinda new to me LOL! I didn't know about this LOL!

And then there were Five

Gillette unveils Fusion, taking back bragging rights from Schick
By Jenn Abelson, Globe Staff | September 15, 2005

NEW YORK -- Gillette once told men that it took three blades for a perfect shave, specifically the trio of steel layers found on the company's vanguard shaver, Mach3.

In a glitzy New York unveiling yesterday, Gillette Co. rolled out its Fusion line of razors that feature a five-blade shaving surface on the front and a sixth trimmer blade on the back for men to shape their facial hair.

Gillette chief executive James M. Kilts, who has used a Fusion razor for the past year, described it as ''the best shave on the planet."

The product leapfrogs the pesky Schick Quattro, the four-bladed razor that has not drawn many sales away from Gillette but has deprived Schick of blade bragging rights. Gillette dominates the razor and blades industry with more than 70 percent of the global razor market, while Schick has about a 20 percent share, according to analysts and company officials.

The Fusion line is likely to be the first launched by the combined Gillette-Procter & Gamble Co. after federal regulators approve the deal, as expected, this fall. The new razors will hit stores sometime in the first quarter of next year.

Analysts say they expect the new brand to do well, but are somewhat skeptical of Gillette's ''lofty goal" to reach $1 billion in sales by the third year of the Fusion line. Moreover, some analysts aren't convinced that the new razor technology is as revolutionary as Gillette insists.

''Is it really going to be a better shave? I don't know. It seems incrementally better," said William B. Chappell, an analyst with SunTrust Robinson Humphrey. ''But Gillette will market it like it's the greatest thing since sliced bread."

Gillette executives say it's not just about the number of blades. In fact, the vast advances in technology found on these razors, they claim, are protected by more than 70 patents, granted or pending.

With the new Fusion system, which includes a manual and battery-powered version, blades are spaced 30 percent closer for significantly less irritation and more comfort, Gillette officials said.

An enhanced lubricating strip, infused with Vitamin E and aloe, fades from green to white when it's time to replace the blades. A new razor handle provides improved gripping surfaces.

And finally, the ''Precision Trimmer blade," a single blade built into the back of the cartridge, allows men to easily trim sideburns, shave under the nose, and shape facial hair.

''Facial hair is not a concept Gillette usually mentions at an event like this," Kilts said yesterday. ''But today, about 50 percent of men sport some form of facial hair -- whether it's moustaches, goatees, chin straps, or soul patches. And there's no easy way to shape or trim it. That is, until now."

Moustache-wearing Peter K. Hoffman, Gillette's president of blades and razors, said the Fusion has kept his facial hair neater than ever over the past year. About 9,000 men tested the Fusion products and according to Gillette's research, consumers preferred the new razors 2-to-1 over some Mach3 varieties.

While Gillette expects existing customers to trade up to the Fusion line, the company also is making a play for the estimated 20 percent of men who use electric trimmers to shape their mustaches and goatees.

Both Hoffman and Kilts said they favor the pricier Fusion Power, which features a microchip that automatically shuts off the razor if it's active for more than eight minutes and signals when the battery needs to be changed.

''The Gillette Fusion brand sets a new standard in shaving technology and performance," Hoffman said.

The manual Gillette Fusion razor and two cartridges will sell for about $9.99. The Gillette Fusion Power razor will cost about $11.99 with one cartridge and a Duracell battery. A four-pack of Fusion cartridges will sell for about $12 to $13 and between $13 and $14 for the Fusion Power cartridges.

The Fusion Power is being introduced for $3 less than when the Mach3Power razor was launched about 16 months ago. The Fusion Power has one less cartridge, but executives say the lower price point could help boost sales up to 20 percent. Gillette saw that kind of boom with the Mach3Power after it took one cartridge out and lowered the price.

Gillette officials would not say when or if a women's Fusion line would be available, but typically the company rolls out women's version of new shaving technologies within a year or two of the men's version.

The Fusion line comes about eight years after Gillette first introduced its Mach3 shaving system, which was touted at the time as ''a quantum leap" in shaving technology and performance that allowed men to shave with less force and less irritation.

Gillette executives yesterday described the Fusion line in similar terms, saying it's a breakthrough platform and the future of shaving.

Hoffman said the Fusion line was in the pipeline for several years and Schick's four-bladed products had no bearing on Gillette's plans.

''Comparing Fusion to Quattro is like comparing a Ferrari to a Volkswagen," Kilts said.

A Schick spokeswoman did not return calls seeking comment.

Gillette's new five-blade system arrives about a year and a half after satire newspaper, The Onion, predicted that Kilts would demand a five-blade razor after Schick one-upped the Boston-based company with a four-blade invention.

(Me personally, I am happy with three LOL!)

Mona Sax
24-10-05, 18:57
LOL! People have been shaving for thousands of years, and yet Gillette are acting like they'd just invented the wheel. It's the same as with every new detergent on the market. :D

24-10-05, 19:37
OH PLEASE! It's getting beyond the ridiculous now. Three blades is a better shave, but it's really enough.

24-10-05, 21:27
I don't feel any need for even three blades. I stick to cheap disposabe twin blades, shaving brush and soap. It's totally adequate. Or I use an electric on occasion. The whole Mach 3 thing is juat clever marketing.

24-10-05, 21:38
You guys even go for the 2- or 3-blade? :eek: I am a 1-blade shaver. http://www.tombraiderforums.com/images/smilies/thumb.gif http://www.tombraiderforums.com/images/smilies/wave.gif

[ 24. October 2005, 22:39: Message edited by: joseph ]

24-10-05, 21:53
Well, I am a big Fan of Mach 3 http://www.tombraiderforums.com/images/smilies/smile.gif . Always has worked for me LOL! :D .

Just for a laugh:


Curtosy of DOM from POP forums ;) LOL!

24-10-05, 21:55
Ha! Next time I go for NO blades and just use the plastic part of the back of the razor. That'll show how cool I am.

24-10-05, 22:32
Originally posted by Celephais:
The whole Mach 3 thing is juat clever marketing. Trust me, it's not. I can't shave with anything other, else I pay sorely with an incredibly enflamed face.

24-10-05, 22:35
Though Net, have you noticed that once the Gel stip runs out... It's darned painful to shave with that thing? LOL! Man, I go though like 1 pack of razor blades a month.

Smith will Suffice
25-10-05, 04:37
lol thats a great add

i have the same razor http://www.tombraiderforums.com/images/smilies/tongue.gif

5 blades...thats good news!

my stubble grows back fast

thanks for the FYI catty :D


25-10-05, 08:21
Quote from the ad:
I wouldn't let just any razor touch this beautiful skinLMAO http://www.tombraiderforums.com/images/smilies/whistle.gif :D

25-10-05, 11:28
Yes Catapharact, but by then the blades are pretty dull anyway.

25-10-05, 11:37
I started using shaving soap and brush about a month ago and although initially it caused irritation I think my skins gotten used to it and I think it gives a better shave than foam or gel. But I can't say that it would work the same with you.

Or two other options to consider...you might try female hormone injection therapy to inhibit growth of facial hair. In the long run it might turn out to be cheaper. Or you could learn to play guitar, don't shave and form a ZZ Top tribute band.

25-10-05, 11:49

I have previously thought about laser treatment. But sometimes I like to grow my beard, and if I had laser treatement I'd never be able to do that again.

25-10-05, 12:35
How about trying this;


25-10-05, 13:07

Mona Sax
25-10-05, 13:54
LOL! http://www.tombraiderforums.com/images/smilies/vlol.gif
You'll terminate more than just your beard with that one :D

25-10-05, 15:08
Originally posted by Agent Smith:
lol thats a great add

i have the same razor http://www.tombraiderforums.com/images/smilies/tongue.gif

5 blades...thats good news!

my stubble grows back fast

thanks for the FYI catty :D

-Smith Anytime there Smith ;) . Though you know what's freaky... Have you noticed how much you look like the Guy? LOL!



My recommendation, don't go to the POP forums. You'll get jumped http://www.tombraiderforums.com/images/smilies/tongue.gif LOL!!!

Originally posted by Nicky:
</font><blockquote>quote:</font><hr />Quote from the ad:
I wouldn't let just any razor touch this beautiful skinLMAO</font>[/QUOTE]LOL! Well even though men deny vanity, you would be surprised in how much time they take to maintain themselves ;) LOL!

Originally posted by Neteru:
Yes Catapharact, but by then the blades are pretty dull anyway. Yes true, though it makes me wonder if it's all part of the Gillette maketing scheme LOL! http://www.tombraiderforums.com/images/smilies/tongue.gif

25-10-05, 20:08
Originally posted by Catapharact:
</font><blockquote>quote:</font><hr />Originally posted by Nicky:
</font><blockquote>quote:</font><hr />Quote from the ad:
I wouldn't let just any razor touch this beautiful skinLMAO</font>[/QUOTE]LOL! Well even though men deny vanity, you would be surprised in how much time they take to maintain themselves ;) LOL!</font>[/QUOTE]I know very well, believe me :rolleyes: http://www.tombraiderforums.com/images/smilies/whistle.gif :D http://www.tombraiderforums.com/images/smilies/tongue.gif

26-10-05, 13:48
Meh, gotta look good for our women ;) http://www.tombraiderforums.com/images/smilies/tongue.gif LOL!

Smith will Suffice
26-10-05, 15:47
lmao cat,

u think i look like the prince?

too funny...and ironic our facial hair is identical...


26-10-05, 15:55
LOL! This thread is just too funny. Agent Smith, you do look like the prince.

Now all we need is an ad with Lara shaving her legs!

26-10-05, 15:56
Just grow long curtin hair, and Keep that gotee and you'll even have Farah herself fooled http://www.tombraiderforums.com/images/smilies/tongue.gif LOL!

You sure beat the wannabes at the POP place. God, after meeting those freaks, you'll never take sanity lightly again Lol.

[ 26. October 2005, 17:09: Message edited by: Catapharact ]