View Full Version : When is a chart not a chart?

tlr online
14-02-03, 11:25
WH Smith has taken the audacious step of charging publishers 7,500 a month per title for the right to be in the retail chain's games chart, a report in trade newspaper MCV revealed today. The retailer reportedly outperformed its sales expectations in the games market over Christmas, and appears to have spotted the opportunity to fleece games publishers for the privilege of carrying games products in the all important best sellers section.

While Eurogamer is not nave enough to believe that this kind of retail tactic is somehow a new thing, it nevertheless appears to be another example of retail dishonesty that allows the larger publishers, who can afford this kind of "marketing contribution", to fool the public. But just because everyone's doing it, does that make it acceptable?

The next time you pop down your local gaming emporium to be greeted by 'Generic Extreme Sports 5', or 'Me Too Mission Based Driving Crime Fest 7', you might want to question how much the publisher paid for it to be there. We hope publishers laugh in WH Smith's faces.


14-02-03, 23:09
At least we do :D

Having wandered a lot in their Paris shop in the past, I always found their prices ridiculously prohibitive compared to the ones carried out on your side of the Channel. Somewhere in the three-folds. Don't laugh, they would justify it because of the 'importation' factor... http://www.tombraiderforums.com/images/smilies/redface.gif

tlr online
15-02-03, 04:58
Have you considered mail order, or purchasing your items via the internet?

15-02-03, 11:19
Well, I'm actually used to online frenziness since 1996 ;)

I still remember my first web shopping ever: the Myst book trilogy at Amazon US in 1997. Buying online was a real daring plunge back then. Now it has become all too familiar http://www.tombraiderforums.com/images/smilies/tongue.gif

Still, WH Smith had been my primary source of English book supplies for a very long time, until one day I finally decided to make the little trip to London with a friend. That was before the Internet era of course, now I don't have much time and I miss my merry jaunts to the City :(

[ 15 February 2003, 11:20: Message edited by: Kaminari ]