View Full Version : Tomb Raider Movie adverts
L-Cpl Jones
29-11-01, 17:44
why hasn't Tr the movie been as advertised on tv as other movie releases like shrek, i haven't seen a single add tr has just sneaked in on the shop shelfs without a word....WHY WHY WHY???? :mad: :mad: :mad:
tlr online
29-11-01, 17:47
this from tombraiderchronicles.com:
Paramount Home Entertainment is putting the internet at the heart of a campaign to create a buzz around the release of its Lara Croft: Tomb Raider film on DVD and VHS. It is poised to launch a through-the-line campaign to drive traffic to competition web site tombraiderquest.co.uk, developed by Haygarth Digital, the online arm of Haygarth Group.
A TV, poster, press and point-of-sale campaign by Leagas Delaney launched on November 19, the same day as the web site went live. The DVD and VHS versions of the film will be released on November 26. Pop group Atomic Kitten will help launch the campaign. The offline creative, billed as a 'Quest' challenge, will display a combination of three hieroglyphic symbols and the web address.
Consumers are required to recall the three symbols they've seen by visiting the site and clicking on a grid of 30 different symbols. If they correctly recall three symbols they have seen in the right combination, the squares on the grid unveil part of a picture. When they have identified the picture they have to submit a 25-word proposal for the next Lara Croft film. The winner scoops a round-the-world trip for two with dozens of runners-up prizes of copies of the film.
"The web site holds the campaign together and is essential to build up a database of fans so we can start a CRM programme," said a Haygarth spokeswoman. The site also features a chat room and environments from the film such as Lara Croft's Study. Paramount is believed to be spending more than pounds 1m on the campaign.
L-Cpl Jones
30-11-01, 18:59
So it's purely an internet advertisement campaign...hmmm ok :cool: http://www.tombraiderforums.com/images/smilies/smile.gif
the croft woman!
01-12-01, 09:51
I've seen a few adverts for it.Woolworths adverts for it.I noticed that someting mr powel and 'lara' say in the advert isn't in the movie.
OneMoreRaider
02-12-01, 02:31
Are you referring to the "you might try to kill me" bit of the commercial (which I think aired here when the movie was in theaters--haven't seen any commercials for the DVD/VHS)? If so, it is in the deleted scenes section of the special features menu on the DVD.
I was kind of disappointed that little section wasn't in the movie--also wished they used the robot voice ("eliminate lara croft") like they had in the commercials.
the croft woman!
02-12-01, 14:29
Yeah I was going on about that line. I wish they kept it.I don't have the dvd yet but i have the video.I watched it yesterday and decided I'd watch the credits and found that at the end of the video, thet have 1/2 an hour worth of the making of the video! http://www.tombraiderforums.com/images/smilies/smile.gif :D
L-Cpl Jones
02-12-01, 15:50
it says on the tape case about that piece on there..... http://www.tombraiderforums.com/images/smilies/smile.gif just saying, not being mean... http://www.tombraiderforums.com/images/smilies/smile.gif
I had heard that the UK version had seen major cuts to it, especially the knife fighting scenes (no pun intended) can I assume that these will be returned to the DVD version, or am I cursed to forever never see Lara in knife combat?
the croft woman!
03-12-01, 14:47
I didn't read the case. :rolleyes: http://www.tombraiderforums.com/images/smilies/smile.gif
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