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wantafanta
15-01-07, 23:32
Yet another reason why I'm proud to be American
-wf

http://www.cnn.com/2007/US/01/11/pizza.pesos.ap/index.html

Pizza promotion met with death threats
POSTED: 9:24 p.m. EST, January 11, 2007
DALLAS, Texas (AP) -- A pizza chain has been hit with death threats and hate mail after offering to accept Mexican pesos, becoming another flashpoint in the nation's debate over immigrants.

"This is the United States of America, not the United States of Mexico," one e-mail read. "Quit catering to the damn illegal Mexicans," demanded another.

Dallas-based Pizza Patron said it was not trying to inject itself into a larger political debate about illegal immigration when it posted signs this week saying "Aceptamos pesos" -- or "We accept pesos" -- at its 59 stores across Texas, Colorado, Arizona, Nevada and California. (Watch reasons behind the decision)

Pizza Patron spokesman Andy Gamm said the company was just trying to sell more pizza to its customers, 60 percent of whom are Hispanic.

Wal-Mart, H-E-B supermarkets and other American businesses in towns along the Mexican border accept pesos. And some businesses in New York and Minnesota communities along the northern border accept Canadian dollars.

The difference here is that many of the pizza joints are far from the border, in places like Dallas, more than 400 miles away, and Denver, more than 700 miles away.

"If people would understand that the majority of our customers are Hispanic, then it might make more sense for a company to sell pizza for pesos," Gamm said. "It doesn't make sense in Connecticut. And it doesn't make sense in North Dakota or in Maine. But it makes perfect sense here in Dallas, in Phoenix, in Denver -- areas far from the border that have significant Hispanic populations."

The company said it has received hundreds of e-mails, some supportive, most critical.

While praising the pesos plan as an innovative way to appeal to Hispanics, a partner in the nation's largest Hispanic public relations firm said a backlash was inevitable.

"Right now there's a lot of anti-immigrant rhetoric going around that could make them a lightning rod," said Patricia Perez, a partner at Valencia, Perez & Echeveste in Los Angeles, California.

Pizza Patron proclaims on its Web site that "to serve the Hispanic community is our passion." Its restaurants are in mostly Hispanic neighborhoods, and each manager must be bilingual and live nearby, said Pizza Patron founder Antonio Swad, who is part-Italian, part-Lebanese.

The take-home menus are in both English and Spanish, and the dishes include the La Mexicana pizza, with spicy chorizo sausage; La Barbacoa pizza, topped with spicy pulled pork; and chicken wings flavored with lime, peppers and garlic con queso.

Many Pizza Patron customers have pesos "sitting in their sock drawers or in their wallets," Gamm said. "We're talking small amounts, where it would be inconvenient to stop and exchange on the way back -- maybe 10 or 20 dollars' worth of pesos."

... more

Copyright 2007 The Associated Press. All rights reserved.This material may not be published, broadcast, rewritten, or redistributed.

RedTyga
15-01-07, 23:47
Yet another reason why I'm proud to be American
-wf

http://www.cnn.com/2007/US/01/11/pizza.pesos.ap/index.html

Pizza promotion met with death threats
POSTED: 9:24 p.m. EST, January 11, 2007
DALLAS, Texas

Stopped reading right there. Explains everything.

DREWY
16-01-07, 00:05
Some people will get upset over anything. Thinly veiled racism to me.
Its business sense, catering to the patronage.

Draco
16-01-07, 00:54
Assuming they keep the exchange rate in mind...I don't see why accepting pesos would be an issue.

Course I doubt the death threats are real.

wondering woman
16-01-07, 02:00
Saw that in the news a couple of days ago.This is so dumb, people never complain in Mexico when people/tourists there use AMERICAN money. :(