19-09-19, 18:54 | #5801 |
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Am I the only person happy with the marketing approche they chose for Shadow? I mean those closed door events where rather ineffective and the first Gameplay trailer was terrible graphically wise but besides that, I loved the short wait between reveal and release. Personally, I‘m not too fond of the regular strategy they went with in the past. Having to wait for over a year to finally get to play the game is frustrating to me. All those long phases between events with radio silence and stuff just aren‘t for me.
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19-09-19, 19:01 | #5802 | |
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Quote:
They didn't take this approach at all, they instead decided to drip information, sprinkling little water droplets here and there until release. Even at E3 they only showed 8min of gameplay for such a short release window. If they want to take the short term release again then they need to flood the market with information right after the reveal, constantly tweeting and pushing information out, aggressively pursuing the target audience even shortly after release. But it seems they still ain't learn a lesson as this time with the DLC they've decided to turn the entire faucet off and just turn it on when they release it. Bad idea, won't push sales like they think it will. |
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19-09-19, 19:19 | #5803 |
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Joined: Sep 2011
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I think SoTR's marketing is a special case.
It had a few closed door events, and the demo was under embargo. It had the lucozade ad for a limited time. (UK only, if I remember right...correct me pls, if not) it had the coca cola glasses for a limited time. Finally, it had the dev diary. (which didn't made it to many people) Also it had a CGI trailer, and a musical teaser. Edit: the path of the stars game. Edit 2: It had a Tv spot; teaser with different music - RoTR It had three (or more, can't remember) trailer with Lara's monolgue. It had three CGI trailer (two practically the same) It had an official music video (I shall rise) It had TV spot. It had the Survival Billboard event. It had the Escape from Siberia event. (advertising 4g action camera) It had that instagram thing called 'tomb raider research'. There was a parody on Comedy central, called 'the climb'. (It ended with the game's ad) Finally the women vs wild series. Edit 3: gameplay reveal at E3 Edit 4: 20th anniversary ad - TR2013 it was advertised at every corner, since it is a milestone in the history of TR, so I won't go into details. Long story short, the first two game received more care, than the third. Last edited by Zsott; 19-09-19 at 19:44. |
19-09-19, 19:27 | #5804 | |
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Quote:
Shadow had none of that, the one scene that would have put people on edge was hidden behind closed doors. Why did they keep the tsunami a secret? That would have really wowed the audience. Shadows marketing was just abysmal. Not to mention all the drama they created from constantly slipping up with the shade towards the old Lara pissing off even some of their own fanbase. The whole thing was just a mess. |
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19-09-19, 19:32 | #5805 |
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Joined: Sep 2011
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Like I said, TR2013 can't be argued, since it was the first in a long time. Also a reboot, so it comes natural to push it.
RoTR had Microsoft to push it a little more (one year exclusivity) also the 20th anniversy of the franchise in 2016. Then SoTR... I guess SE was on a thight bugdet, since they were already focused on Avengers. (which needed more resources, than TR) So in the end, they've cut corners. (I wonder what was the case with Just Cause 4) Edit: Just thinking about it... there's something I don't get about Crystal D and SE. In 2007/8 when TRU was still in development and was released, TR'13 was already in preproduction. We've seen the results. Now, they've done the same, but they just gave a half baked project to EM to finish (in a very limited time) while CD was putting everything on the Avengers game. We've seen the results. Why not focusing on one thing at the time? Or why not give the whole project to EM from the start, so they can fully develop the game...instead of rushing it out, because deadline. Last edited by Zsott; 19-09-19 at 19:46. |
19-09-19, 19:35 | #5806 |
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Joined: Jan 2016
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To be honest I didn't even know about JC4. I can only wonder if it had the same marketing blunder.
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19-09-19, 19:42 | #5807 |
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19-09-19, 19:45 | #5808 |
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19-09-19, 19:54 | #5809 | |
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Joined: Aug 2019
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19-09-19, 20:06 | #5810 | ||
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Joined: Sep 2011
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Edit: found it, just my browser didn't load it in correctly. Interesting thing ( but not a new thing) Quote:
It was a RoTR 2.0 They've said as much, when they said: if you played the previous two games, then you know what to expect. In other words: formula starting to get stale. Quote:
Last edited by Zsott; 19-09-19 at 20:14. |
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